Most businesses that get on social platforms don't have a strategy. This means that their posts won't align with their goals or reach their target audience. Social platforms are meant to be additional marketing tools to boost sales, branding and exposure, but when the posts are ill planned, disorganized and inconsistent--audiences get the wrong messages, lose interest in the brand and often choose another brand to spend their time and money on.
Many business owners underestimate the power of social media but Statista reported that in 2020 there were over 80 million social buyers, which was a 30% increase from the previous year. And this number is expected to keep rising. These numbers prove that social platforms are incredibly important to increase sales and raise brand awareness. Which makes it even more important to have a strategy in place.
What is a Social Media Marketing Strategy?
A social media marketing strategy is an outline of your marketing goals with specific actions you plan to follow to achieve those goals. Think of it as a guide or roadmap to your ultimate success. The social media examiner reported that 97% of small businesses use social media to attract new customers, but 85% of business owners don't even know what social media tools to use! This can hinder sales since 63% of consumers who search for businesses online are more likely to become customers if the businesses have an established social media presence. Additionally, a social media marketing strategy can help with customer loyalty, branding, inbound traffic, humanization and so much more. Successful strategies will showcase the brand, product, service, the owners behind it, what their strengths are and how they're different. An effective strategy will also increase traffic, sales, customer retention and engagement.
Given all the other responsibilities of a business owner, it's understandable why social media may be ignored, left aside or unplanned. At Atlas Venture Marketing, we can put together a strategy for you and manage your social media accounts so you can focus on your sales. We also work with your budget, reach out for more info@atlasventuremarketing.com