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The Business Of Hashtags: A Guide

Updated: Aug 21, 2022


Did you know that using hashtags in your content helps users find your content easier and makes it discoverable on a wider scale? This guide will walk you through how to use hashtags on different platforms. But you need to understand what a hashtag is first!


What is a Hashtag?


Hashtags are used to categorize content and make it easier to find what you're looking for. They can be used on any social media platform, but most people use them on Instagram and Twitter because they are more visual than other platforms. You can use hashtags to find content on a specific topic or event.They have different meanings depending on how they are used. Some people use them as a way of expressing their mood, while others use them as a way of tagging specific moments in time. To use a phrase as a hashtag, spell it without spaces, such as #usinghashtags. Hashtags can use numbers but not symbols or punctuation. You can place a hashtag at the beginning, middle, or end of social post and even a comment.

Hashtag Symbol

Why Are Hashtags Important?


Hashtags are used to find and connect with other people who share the same interests or experiences. They are also used to categorize content and make it easy for others to find. This way, you can easily find posts that have similar topics or themes as you do. They’re an important part of any social media marketing strategy and help in building a community. Hashtags can be used on Facebook posts, Instagram posts, or any other social media platform that you use.

The Do’s and Don’ts of Hashtagging


Do: Be specific with your hashtags so that people can find what they are looking for easily.

Do: Use hashtags to categorize posts and make them more searchable.

Do: Use relevant hashtags to advertise a product or event

Don’t: Use irrelevant hashtags just for the sake of using them

Don't: Use too many hashtags, it will make your post seem spammy and will just confuse people


Using Hashtags on Facebook

You can use hashtags on Facebook to connect with people who share your interests. You can also use hashtags to find other people's posts and photos. Hashtags on social media have become a necessary tool for businesses and individuals looking to increase their reach. With Facebook, hashtags can be used in a variety of ways, but the most popular is in the comment section.

There are two ways to use hashtags on Facebook:

1) By typing the # symbol before a word or phrase; this will generate a list of posts with similar content and allow you to tag them with that hashtag.

2) By clicking on the “Add Hashtag” button below the post and typing in your desired hashtag.

Using Hashtags on Instagram


Hashtags on Instagram are a way to categorize and find photos that are similar to your own.

Hashtags can be used in two ways:

1) By adding them to the post underneath the caption.

2) Adding them to the comment section



Some experts recommend using 3-5 hashtags while others say 8-15, in reality, that number is going to be different for each account. As you begin using hashtags regularly, you’ll be able to see the number of hashtags are most effective to use. However your decide to tackle the hashtag world, remember to keep it relevant, simple and don’t overload your posts.


Happy #tagging!




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