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Small Business Marketing in the Age of Digital Media

Small businesses need to be aware of the changes in marketing and make adjustments to their strategy. With the growth of the internet, digital media has taken over traditional marketing channels. It's no longer enough to advertise on TV or in newspapers or rely on word of mouth; instead, many companies now advertise online where their target audience spends most of their time.


What is Marketing?

Before we dive into various marketing platforms, we need to understand what marketing is. Marketing is the process of making your business known to the world and it includes all sorts of strategies and here are a few:


- Social media marketing

- Content marketing

- Email marketing

- Mobile marketing



Social Media Marketing

Social media has changed the way people communicate with one another and how businesses interact with their customers. It is a powerful tool for marketing, but it can also be a difficult one to master. Business owners are encouraged to reach out to marketing agencies or freelance marketers for guidance and help!




Social media is also a great way for customers to contact the business and provide feedback about their experience. It's important for small businesses to have a social media presence, but it's not enough on its own.


The following are some best practices for small business owners looking to use social media in their marketing strategy:


- Use pictures instead of text on posts.

- Create an engaging bio.

- Post regularly and consistently.

- Share what you do best.


Content Marketing

Content marketing is a way to promote products or services through the creation and sharing of content. It is a form of marketing that relies on creating and sharing valuable, relevant, and consistent content with the goal of attracting new customers or increasing customer loyalty.


What are some ways to use content marketing?

Some ways to use content marketing include: blogging, social media posts, email newsletters, video production, podcasting, infographics, interactive online games etc. Small businesses should focus on providing useful information that their target audience would find valuable. They should also make sure they have a plan for tracking the success of their content so they can see what's working and what's not working as well as how much traffic it's generating. Content marketing can be used for many purposes - from generating leads to increasing the conversion rates of sales pages. It is also an effective way for small businesses to stand out from their competition.


Email Marketing

Email marketing is one of the most effective marketing channels for small businesses. It can be used to build brand awareness, increase sales, and generate leads. The emails that you send to your customers should be personalized in order to increase engagement rates. You can do this by sending them content that is tailored specifically for them. This will make them feel valued and appreciated as a customer.


If you want to improve your email marketing strategy, then you should integrate email automation into it. Automation allows you to create automatic sequences of emails that are triggered by a certain event like when someone signs up on hen they purchase something from your store. For an in-depth look at email marketing and automation, check out this awesome article from mailchimp.


Mobile marketing

Mobile marketing is the latest trend in digital marketing. It is a relatively new concept and there are not many companies that are doing it right now. Mobile marketing is the use of mobile devices to promote a business.


Mobile marketing is a great way to reach people on the go. It helps small businesses by giving them an opportunity to target their customers through mobile screens, which are always being used. It has been shown that mobile ads generate higher click-through rates than desktop ads, and cost less per click. Mobile marketing also creates more opportunities for small businesses to reach their target audience because it can be done at any time, anywhere.



A study by Google and Ipsos revealed that more than two-thirds (68%) of people use their mobile phones to look up information about products, services or brands they are interested in.


Mobile marketing is one of the fastest growing channels in digital marketing, and it's no wonder that businesses are looking for ways to capitalize on this trend. Mobile marketing can be done in many different ways, and all it requires is a few minutes of planning in order to be successful. Infographics are still a popular form of marketing, but mobile infographics offer up new ways to engage. With images, text and other multimedia it can be easier to share on social media, while also creating a unique experience for the user. The mobile industry has exploded and business owners need to consider it in their marketing plans.






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