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Is Marketing That Important?

It’s not only important, it’s crucial to any brands success.

We’ve spoken to many small business owners about their brands and many of them don’t have a marketing plan in place or don’t think it’s important. As many as 37% of small businesses don’t even have a website. The common feedback is that these business owners don’t know or don’t have the time or funds to invest in marketing and a website.

Business owners believe that customers will find them because they offer a great product or service and while this is true, it will only last for so long. The number of customers would double or even triple with an effective digital marketing plan. In 2021, it was reported that 2.14 billion people shopped online and that number has grown over the years. It’s important to keep in mind that this number includes customers who searched for products or services before making a purchase decision.

Having an online presence makes it easier for customers to find your business, if you’re not online, you’re invisible. A great digital marketing plan can also turn customers into brand ambassadors. 89% of consumers read reviews before making a purchase decision and those reviews are left by happy customers (who become your brand ambassadors).

Benefits of Digital Marketing for Small Businesses

While there are numerous benefits to digital marketing for a small business, we’ve listed what we think are the top 5 reasons to invest in marketing.

In addition, you’ll want to think about your mobile audience. 79% of consumers ordered items online and 230 million Americans own smartphones. That’s an enormous portion of the public that you can’t ignore! That being said, having a digital marketing strategy in place helps those consumers find you on a mobile platform while they’re on the go. They’ll be able to look you up on social platforms, check out your website, send messages and even make purchase decisions.

I hope that I’ve been able to provide some additional insight on the importance of marketing. It’s not something you should delay, in fact, having a digital marketing strategy early will set you up for success! AVM offers consulting services and our team will be happy to meet with you and put together an amazing digital strategy.

Contact us today! or call/text (407) 986-3602

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