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Content Marketing: How to Gain an Edge

What is content marketing? How can I make my content marketing more effective? How do I even start?

Don't worry. I got you.

Content marketing can make or break your business. Every successful business has a creative and relevant content market strategy. More importantly, successful content market strategies have useful data behind them, driving their success.

As a business owner, you need to know who your audience is. What are they receptive to, what do they engage with, what's getting you leads and sales? All this data should be used to drive all the content you post online--think of it as the outline to all your marketing activity.

There should be a strategy and reasoning behind your posts, don't post just to get something on your social platforms or website. Make your posts meaningful and useful to your audience. Give them what they're looking for and use it as an opportunity to learn what works and what doesn’t. Your overall content strategy should be helping you achieve your business goals.

Now that you have a better understanding of content marketing, here's some beginning tips on getting started:

1. Establish Your Goals

If you know your goals, you'll be able to put together a strategic and compelling content strategy. Your goals will give your plans direction.

2. Focus on your customer

Your customers are your lifeline--so build your content around them. Understand who they are and what they like. What content interests them? What are they looking to get form your business or service? Harness that information to publish captivating content and bring in more customers.

3. Know your competitors

You have to know what you're up against. What's your competitor doing that works? What can you do that's better? What can you learn from your competitor that can help you do better?

4. Choose the right type of content marketing

Social media, blog, video, podcast, paid ads… the list goes on and on but that doesn’t mean that all these options are relevant to your business. It’s important to deliver your message in the right platform in order to reach your target audience.

If you’re looking for a more in-depth guide, our friends at HubSpot have an extensive guide on content marketing which you can read here.

Content marketing can seem daunting and difficult to navigate without expert direction. It’s a good idea to consult with a marketing expert or agency to make sure you’re on the right track, otherwise everything you’re working hard to put out to your audience will fall short of your goals.

At AVM, we can provide a free consultation which will include an evaluation and short guide on getting started with your content marketing. Reach out today to book your appointment!

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