A business is only as good as the number of clients it has, which is why social media marketing is an important aspect of any marketing strategy. According to Oberlo, 75% of social media users researched brands through social media.
There are a lot of strategies that can be used to make your business more clients through social media, and we’ve selected the top 5 strategies for you!
- Create and share content that will engage your audience
- Create a blog and share it with your followers
- Create contests and giveaways for your followers
- Engage with your audience on social media
- Use hashtags on photos or posts to increase visibility
Create and share content that will engage your audience
You need to know your audience and what they want to read. You also need to create content that is relevant and engaging for them. It’s not enough to publish content on the web, it needs to be well-written, compelling and informative. The goal of any good content is to attract readers and convert them into customers or clients. This can be done by using a variety of strategies such as presenting the benefits of a product or service, providing information about a topic that people are interested in, or by pitching an idea or a product.
Create a blog and share it with your followers
A blog is a great way to share your content with your followers. It's also a great way to establish yourself as an expert in your industry and provide helpful information.
You can use the blog as a platform for your voice and message. Blog posts are a way for you to share important information with your readers, such as news, knowledge, or advice. To create a blog post, you’ll need to decide what topic you want to write about, and put together a simple outline. Each blog post will have a title, body text, tags and categories (if applicable), and images (such as videos and graphics). Keep your blogs short but detailed and make sure to update it regularly to keep up with any industry changes.
Create contests and giveaways for your followers
Contests and giveaways are a great way to get more followers on social media. They can also be used to increase the number of likes, followers, and comments on your posts. The main reason why contests and giveaways are so popular is because they are a great way to get people talking about your brand. When you give away something valuable, people will want to share it with their network in order to gain the chance of winning themselves. So what should you offer as prizes? You can offer anything that your target market would like!
Engage with your audience on social media
71% of consumers who had a positive online experience with a brand are more likely to recommend the brand to their network, which makes social platforms very powerful. It has become a necessity for businesses to engage with their customers on social media. Some of the best ways to engage with your customers on social media are by responding to their questions and comments, following them back and by liking their posts or pictures. Try to be as interactive as possible when you’re engaging with your customers on social media. It’s also important to be clear with your audience on what you’re trying to achieve with your social media initiatives. Be as human as possible when using social media and keep the tone of your posts conversational so that they don’t seem too formal or preachy. You always want to be relatable!
Use hashtags on photos or posts to increase visibility
Hashtags are a great way to increase visibility on social media. They give your content a chance to be seen by more people and it also allows you to find content related to your niche. You can use hashtags to your advantage by using them in your Instagram bio, posts, and profiles. You should also reach out to other people who have a large following on Instagram in order to build more visibility for yourself. Put together a content calendar to keep you on track and consistent with your posting. Do some research and find any relevant trending hashtags and include them in your posts.
You can read more a about hashtags and how they work in our blog post here.
If you’re interested in reading more about social media statistics, check out this article from the experts at Oberlo.
Do you have other social media strategies that have worked for you? We’d love to hear about it In the comments below!